Pinterest analytics terminology is similar to that of other networks. These provide a little more information in the Pin when a user Pins from your site. Add Rich Pins for your products, articles and apps.Add a Pinterest tag to measure actions someone takes after seeing your promoted Pins ( paid ads).It’ll also generate analytics on which Pins send you referral traffic from Pinterest. Install a save button so users can easily Pin from your website.When Pinterest users save a Pin from your claimed website, your profile photo appears as subtle branding.Ĭreating a business account and claiming your website are the two essential steps for gaining access to your analytics and key metrics. Add a TXT record to your domain name system (DNS).Download Pinterest’s HTML file and upload it to your site.You can claim your website in one of three ways: You’ll also be able to see analytics for Pins that users create from your website, and those Pins will include your profile photo and a “follow” button. Once you do that, your Pinterest profile will display a small globe icon next to your URL, verifying your identity. With a business account, you can access Pinterest analytics and set up ad campaigns. To start off, you need to make sure your Pinterest account is a business account. In this guide, we’ll explain how to interpret Pinterest analytics, best practices for increasing your reach among Pinterest users and the key terms you need to know.

With Pinterest analytics tools, you can see who’s most interested in your content and how they’re interacting with it. It’s also relevant for B2C marketers that want to increase engagement with their brand and analyze their audience. Pinterest is a great platform for sharing and discovering images, ideas and content.

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